Operator • Investor • Builder
Hello, I’m Roger Percy
From expertise to exit
I work at two ends of the same pipeline. At one end: people who are genuinely expert at something, and factories sitting on products the world never sees. At the other: owners who want their business ready for a buyer. Twenty five years of operating sit in between.Who I work with:Credentialed experts
Doctors, PhDs, scientists, elite practitioners. People whose knowledge is world class and whose income still depends on their hours. I turn what they know into products, brands and recurring revenue that earn while they sleep, built to a standard their reputation can stand behind.Manufacturers and contract fillers
Factories holding proven, stability-tested formulations that earn nothing under their own name, because the brands they fill for keep the shelf. I build the brand, the channel and the compliance file. The factory keeps doing what it already does brilliantly: making the product.Brand owners heading for a sale
Amazon and D2C founders who want out, or want the business in the shape a buyer actually pays for. Clean compliance, healthy accounts, de-risked operations, and an honest read on what it is worth before anyone lists anything.
What I actually do
I productise knowledge
Digital first, physical second. A course, a community, a diagnostic, then, where the market supports it, a physical product line. Each step is tested with real spend before anything is scaled.I specialise in the products most people avoid
Liquids, aerosols, chemicals, cosmetics. The categories with safety data sheets, hazmat rules and cross-border headaches. The paperwork that scares others off is the moat: once it is done properly, it is a barrier your competitors have to climb.I forecast with real marketplace data, not opinion
Before a product is built, I can see what its market already sells, at what price, at what rate. Decisions get made on evidence.I build UK, EU and US from day one
Post-Brexit trade infrastructure, responsible person arrangements, packaging and customs compliance. Cross-border is a design decision, not an afterthought.I structure everything to be sellable
Whether or not an exit is the goal today, every venture is built so that a buyer could one day look at it and say yes. De-risking a business raises its value faster than growing it.
Track Record
2000s
Bank of England Printworks:
Innovation work for the Bank of England on counterfeit detection.
2010s
Official McDonald's Supplier:
Twelve years as a McDonald's supplier.
2010s (contd)
Amazon Seller Successes:
Built and operated seven and eight figure Amazon brands in regulated categories.
2020s
Cross-Border Compliance Infrastructure
Designed post-Brexit compliance infrastructure used by brands trading UK, EU and US.
2020s (contd)
Equity Operations & Rescue Projects
Rescue and scale work on distressed marketplace accounts, taken on for equity rather than fees.Currently partnered with clinicians and scientists on product ventures either side of the Atlantic.
How I Work Today
I'm selective, and I prefer skin in the game.Most of my work is structured around shared upside, equity, revenue share, or success fees, rather than hourly consulting, because I would rather be paid for outcomes than for time. I take on a small number of partnerships at once and say no to most things.If you are one of the three kinds of people above, the first conversation is free and the second one usually involves homework. Mine, not yours.Personal
I live in the Irish countryside with my young family, support Everton FC with more loyalty than reward, and give time to a project renovating a very old listed country estate.
Roger
privacy policy
Effective Date: 1st August 2025
Last Updated: 1st August 2025Introduction
Roger Percy ("we," "our," or "us") operates the website rogerpercy.com (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service.Information We Collect
Automatically Collected Information
When you visit our website, we automatically collect certain information about your device, including:IP addressBrowser type and versionOperating systemReferring websitePages visited and time spent on pagesDevice identifiersAnalytics
We may use website analytics services (including but not limited to Google Analytics) to help us understand how visitors use our site. These services may use cookies and similar technologies to collect information about your use of the website.Contact Information
If you contact us directly via email or contact forms, we may collect:NameEmail addressMessage contentAny other information you choose to provideHow We Use Information
We may use the collected information for:Providing and maintaining our websiteUnderstanding website usage patternsImproving our website and servicesResponding to inquiries and communicationsComplying with legal obligationsInformation Sharing
We do not sell, trade, or otherwise transfer your personal information to third parties, except:To trusted service providers who assist in operating our website (e.g., hosting, analytics)When required by law or to protect our rightsWith your explicit consentCookies
Our website may use cookies to enhance user experience. You can choose to disable cookies through your browser settings, though this may affect website functionality.Data Retention
We retain personal information only as long as necessary for the purposes outlined in this policy or as required by law.Your Rights (GDPR)
If you are a resident of the European Economic Area or UK, you have certain rights regarding your personal data:Right to access your personal dataRight to rectification of inaccurate dataRight to erasure ("right to be forgotten")Right to restrict processingRight to data portabilityRight to object to processingTo exercise these rights, contact us at [email protected].Third-Party Services
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites.Security
We implement appropriate security measures to protect your personal information, though no method of transmission over the internet is 100% secure.International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place for such transfers.Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date.Contact Information
For questions about this Privacy Policy, contact us:Email: [email protected]Google Workspace
We use Google Workspace for email services. Google's privacy policy applies to data processed through these services: https://policies.google.com/privacyThis privacy policy complies with UK and EU data protection regulations including the General Data Protection Regulation (GDPR).
Terms of Service
Effective Date: 1st August 2025
Last Updated: 1st August 20251. Acceptance of Terms
By accessing and using rogerpercy.com (the "Website"), you accept and agree to be bound by these Terms of Service ("Terms"). If you do not agree to these Terms, please do not use this Website.2. About This Website
This Website is operated by Roger Percy and serves as a professional portfolio showcasing business experience, current projects, and professional background. The Website is for informational purposes only.3. Use of the Website
Permitted Use
You may use this Website for:Viewing and reading content for informational purposesLearning about Roger Percy's professional background and projectsMaking legitimate business inquiriesProhibited Use
You may not:Use the Website for any unlawful purposeAttempt to gain unauthorized access to any part of the WebsiteCopy, reproduce, or distribute content without permissionUse automated systems to access the WebsiteInterfere with the Website's operation or security4. Intellectual Property Rights
All content on this Website, including but not limited to text, graphics, logos, images, and software, is the property of Roger Percy or his licensors and is protected by copyright, trademark, and other intellectual property laws.You may not reproduce, distribute, modify, or create derivative works from any content without express written permission.5. Business and Investment Disclaimers
Not Professional Advice
Content on this Website is for informational purposes only and does not constitute:Investment adviceFinancial adviceLegal adviceProfessional recommendationsInvestment Risk
Any references to business opportunities, investments, or financial returns are for informational purposes only. All investments carry risk, and past performance does not guarantee future results.No Guarantees
We make no representations or warranties about:The accuracy or completeness of informationFuture business performanceInvestment returns or outcomesSuccess of any business ventures mentionedConsult Professionals
Before making any investment or business decisions, consult qualified professionals including financial advisors, legal counsel, and accountants.6. Third-Party Links
This Website may contain links to third-party websites. We are not responsible for the content, privacy practices, or terms of service of external sites.7. Privacy
Your privacy is important to us. Please review our Privacy Policy, which also governs your use of the Website.8. Limitation of Liability
To the fullest extent permitted by law:Roger Percy shall not be liable for any indirect, incidental, special, consequential, or punitive damagesTotal liability shall not exceed £100 in any eventWe disclaim all warranties, express or implied, including merchantability and fitness for a particular purpose9. Indemnification
You agree to indemnify and hold harmless Roger Percy from any claims, damages, losses, or expenses arising from your use of the Website or violation of these Terms.10. User-Generated Content
If you submit any content to the Website (such as through contact forms), you grant us a non-exclusive, royalty-free license to use, modify, and display such content for business purposes.11. Modifications
We reserve the right to modify these Terms at any time. Changes will be effective immediately upon posting. Your continued use constitutes acceptance of modified Terms.12. Termination
We may terminate or suspend access to the Website at any time, with or without cause or notice.13. Force Majeure
We shall not be liable for any failure or delay in performance due to circumstances beyond our reasonable control.14. Severability
If any provision of these Terms is found to be unenforceable, the remaining provisions shall remain in full force and effect.15. Entire Agreement
These Terms, together with our Privacy Policy, constitute the entire agreement between you and Roger Percy regarding use of the Website.16. Governing Law
These Terms shall be governed by and construed in accordance with the laws of Northern Ireland and the United Kingdom. Any disputes shall be subject to the exclusive jurisdiction of the courts of Northern Ireland.17. Contact Information
For questions about these Terms of Service, contact us:Roger PercyEmail: [email protected]18. Professional Disclosure
Roger Percy is an entrepreneur and business professional. This Website showcases professional experience and current business projects. Any business relationships or opportunities mentioned are subject to separate agreements and due diligence processes.By using this Website, you acknowledge that you have read, understood, and agree to be bound by these Terms of Service.