Hello, I’m Roger Percy.
I thrive when building clever ways to solve real problems.
I’m a sort of techie-sciency-product-ideation-and-marketing guy, if that makes sense. Right now I’m pretty busy, and unavailable for any new consulting engagements.
25+ Years of Product Innovation.
25+ Years of Product Innovation.
Building Successful Products | Bank of England → McDonald's → Amazon Success → Creator Economy → AI Tools
With my experience in identifying market opportunities and executing profitable solutions, I've built a track record spanning government institutions, major corporations, and successful entrepreneurial ventures.
From counterfeit banknote detection at the Bank of England to securing national supply agreements with McDonald's, from building £1M+ Amazon products to pioneering creator economy solutions - my approach combines technical expertise with market insight.
As an Englishman I moved to Ireland, but not for the weather. Living in the country is a joy to me, as it is too for my wife, our children, some horses, a cat and our Flat-Coated Retreiver dog Henry.
Track Record
Bank of England Printworks
Led counterfeit detection innovation in security-cleared environment. Developed UK's first magnetic-based POS banknote detector achieving 100% detection rate.
McDonald's Supplier
Secured UK-National supply agreement that lasted 12 years with McDonald’s Restaurants Ltd. Became sole-approved provider for the UK. Had similar arrangements with Greggs, Nandos, Alton Towers and other cash-heavy chains.
Amazon Seller Successes
Built a personal safety product from concept to market leader. I also consulted & managed larger brand accounts & product launches in the US grossing 7/8 figures.
Award-Winning Physical Products
Award-Winning Physical Products
I’ve developed multiple UK Police-Approved security solutions. Including a canine one during Covid that went right the way up to the Home Office (UK Govt) - and specifically the desk of Home Secretary Priti Patel for approval in 2020.
Live Workshops
In August ‘25 I completed a series of live workshops which taught Offer Publishers and Creators how to grow revenues via physical product lines. I’m now working with the clients directly offline.
Hybrid AI Tools
I’m working on two separate projects involving digital & physical lines connected by frameworks involving AI functionality.
Both will be blue-ocean launches with market-fit already completed.
Professional Journey
2000s
Bank of England & Corporate Foundation
Counterfeit Detection Department, security-cleared analysis. Developed first magnetic POS banknote detector.
2010s
Product Innovation & Market Success
Secured McDonald's Restaurants national supply agreement, amongst others.
Developed multipe UK Police-Approved security products from scratch. Enjoyed Amazon Marketplace success; £1M+ revenue on one single ASIN, plus multiple achievements with global client brand accounts.
2020s
Creator Economy
Had some time off with illness, while somehow still being Super-Dad.
Later started to support client needs for digital as well as physical products. Worked on some large influencer & celebrity collabs, in health & wealth.
2025
Exciting Times Ahead
I gained a deep understanding of what makes Content Creators tick in my workshops, and fine-tuned where opportunites lie.
I’m currently working on two meticulously researched AI tools which have learning ecosystems to bring in sales and provide the high ticket back-ends.
Selected Recent Conversion-Focussed Creatives
